Fundraising support, CFO services, and CEO advisory for Seed - Series B software companies.
“Mercatr didn't just help us close our Series A — they fundamentally changed how we think about our business financially.”
Sarah Chen, CEO at Lumina AI
“Having Mercatr as our outsourced CFO gave us the financial rigor of a Series C company while we were still at Seed.”
Marcus Webb, Founder of Payline
“They walked into our board meetings like they'd been there since day one. Investors noticed.”
Priya Kapoor, CTO at Stackfield
What We Do
We work alongside founders to refine their story, share it with the world, and close a fundraise as quickly as possible.
Experienced financial leadership and support to bring rigor and clarity to every financial decision.
An unbiased thought partner to help you make better decisions and tackle long-term strategic projects.
About
I'm Dan Heck. I founded Mercatr after a decade as a VC investor, most recently as a Partner at 
and 
. I supported nearly $100M of investment into 23 companies, seeing thousands of pitches and sitting in dozens of board meetings along the way. I'm proud that those companies are now collectively valued at more than $11B.
I started Mercatr to bring institutional-caliber strategic support to Seed - Series B founders, without the vested interests that often show up in the advice you get from employees or people already on your cap table. Building on my experience and network, I work with founders to close fundraises, establish financial clarity, and make better decisions on hiring, product strategy, and board management.
Outside of building Mercatr, I love reading 📚, trying new restaurants 🍽, traveling ✈️, and spending time with my wife and young son 👪.
Raising capital? Need strategic support? Just want to talk it through?
hello@mercatr.com